Workman Nydegger Shareholder Peter F. Malen Jr. presented at the SIA Snow Show in Denver, CO January 27^th from 9:00 AM – 10:00 AM. His presentation titled “Don’t Let Someone Else Poach Your Line – Strategies for Defining and Protecting Your Brand” offered tips on developing and implementing a branding strategy. This is the second year that Mr. Malen has presented at the SIA Snow Show.

The SIA Snow Show is a seven day event dedicated to educational seminars, market intelligence and networking opportunities for all those involved in the snow sports industry. Leading brands and professional performers were also present to discuss the latest trends and innovations in the business. For more information on the SIA Snow Show, please visit siasnowshow.snowsports.org.

Founded over 30 years ago, Workman Nydegger specializes in intellectual property (IP) law and complex litigation.  The firm represents a wide array of clients in all areas of intellectual property law and complex litigation, including patent, trademark, copyright, litigation and prosecution, unfair competition and related licensing matters, and ANDA litigation, and possesses expertise in a diverse range of technologies, including computer systems, software, e-commerce and information technology; electronics and electrical engineering; pharmaceutical, nutraceutical, chemical, biotechnology, and medical and life science technologies; physics and optics; mechanics and mechanical engineering and alternative energy.